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Consider the effect of social media throughout the employee lifecycle

March 2nd, 2010 · No Comments

lifecycleThe impact of social media cannot be denied. The 2009 word of the year was “tweet,” and the word of the decade was “google,” according to the American Dialect Society. Social media such as Twitter, Facebook, MySpace, Flickr, and YouTube—which are defined by their user-generated content—have wiggled their way into most people’s working hours, and thus onto many workplace computers.

In the field of Human Resources, most talk of social media has to do with pre-employment: talent sourcing, advertising job openings, and performing background checks. But social media is now integrated with each stage of the employee lifecycle: before, during, and after. HR practitioners should study their proper use (and possible misuse), and learn what steps to take now to maximize their benefit while heading off potential legal problems.

An excellent article on this topic was just published in The National Law Journal. In “Social media permeate the employment life cycle: Employers must address their use and misuse before, during and after an employee’s tenure,” labor and employment attorney Renee M. Jackson writes about the simultaneous opportunities and risk presented by social media. Here are some of her top thoughts, as well as those of HR pros, on points you should consider at each stage of the employee lifecycle.

PRE-EMPLOYMENT

The networking power of social media is undeniably helping people find jobs, and helping companies find talent. If you’re ready to take full advantage of it, check out an article like Fistful of HR’s “5 Must-Use Social Media Tools For HR & Recruiting Professionals In 2009.”

Know this, though: because people now publicly disclose much more information than they did in the past, organizations must take care, writes Jackson in The National Law Journal:

… Applicants may reveal more information about themselves through social media than they normally would during the hiring process. In making hiring decisions, employers can lawfully use information relating to an applicant’s illegal drug use, poor work ethic, poor writing or communications skills, feelings about previous employers and racist or other discriminatory tendencies. Employers may also lawfully consider an applicant’s general poor judgment in maintenance of his or her public online persona.

Employers, however, may face liability under federal, state and local law for using any information learned from social media about an applicant’s protected class status — race, age, disability, religion, sexual orientation, etc. — in a hiring decision. It may be hard for the employer to prove in later litigation that it only viewed, but didn’t actually use, the information obtained in a social medium when making its hiring decision.

Your organization must seriously consider whether you want to use social media in your talent searches at all. If you do, Jackson recommends that you follow these guidelines:

  • Conduct uniform searches that are just and consistent
  • Use a non-biased third party to perform social media research
  • Do not “friend” applicants to gain access to non-public information
  • And other important points

DURING EMPLOYMENT

One of the biggest issues caused by social media during an employee tenure is the simple theft of working time. There are also matters of privacy, nondisclosure, taboo topics and hostile work environment, brand protection, and many more. The good news is, this is the stage when you have the most control over the situation. Most organizations would benefit from a well-researched, clear, and fairly applied social media policy. To research the matter, I recommend  beginning with “10 Must-Haves for Your Social Media Policy” by Sharlyn Lauby, who you may know as The HR Bartender, or “How to Develop a Social Media Policy” from About.com. There are a wide range of policies, but one thing all the experts agree on is that a successful policy is not arbitrary, but is a genuine expression of the needs of an organization which has considered both the risks and rewards of this new media.

Some of Jackson’s top recommendations for points to include in a policy are:

  • A prohibition on disclosure of the employer’s confidential, trade secret or proprietary information
  • A request that employees keep company logos or trademarks off their blogs and profiles and not mention the company in commentary, unless for business purposes
  • An instruction that employees not post or blog during business hours, unless for business purposes
  • A request that employees bring work-related complaints to human resources before blogging or posting about such complaints
  • And others

AFTER EMPLOYMENT

Then, there are the former employees. Some will be nice, and some will be not-so-nice.

The best defense against nightmare scenarios like this and like this is a having had a good social media policy in the first place—one that lasts beyond employment, if at all possible. But if you are dealing with a situation that falls outside of that, you might want to read an article such as “Dealing with Disgruntled Ex-employees via Social Media.”

Another huge issue is recommendations. Increasingly, people are asking former colleagues to write them recommendations on social media such as LinkedIn. Is that the same as an official post-employment recommendation? Jackson says yes—although it’s difficult to define when people are speaking for themselves, and when they are speaking on behalf of the organization. It’s a good reason to have a solid policy in place.

The warmest and fuzziest scenario is positive relations through social media in the form of corporate alumni networks. In Computer World’s article, “The new word for tech’s ex-employees is ‘alum’” large, successful sites catering to groups of ex-employees are examined. Microsoft’s alumni network, for example, has 10,000 members—what an incredible opportunity for networking and goodwill!

THE TAKEAWAY

What HR should take away from this, writes Jackson, is that the risks of social media are too great to be ignored any longer.

First, employers must understand the myriad issues surrounding social media in the workplace in order to strike the appropriate balance in the eyes of their employees and the law. Then, employers must craft appropriate policies and procedures regarding social media that are consistent with their industry and firm culture, and apply such policies in a consistent, objective and nondiscriminatory way.

Workers are tweeting, googling, and friending, and they’re doing it at all stages of employment. We need to acknowledge this, and craft good policies in response.

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    Guiding your career transition in the direction of future growth

    March 2nd, 2010 · No Comments

    crystal-ball

    “Career transition” is on a lot of minds these days. The U.S. has more than 15 million unemployed — and if you count the discouraged and underemployed, the number is more like 27 million. You may be one of these people seeking a new job, or you may be one of millions of others who are employed, but trying to strategize a major career change in a tough market. No matter the specifics, the economic downturn is probably affecting your career.

    As you craft your long-term plans, you’ll want to consider where the jobs are — and where they are going. Consumption drives these patterns, but so does technology. Don’t forget to account for older generations retiring and leaving needed jobs open, either. All of these elements affect which jobs are available.

    Then, to maximize your future demand, think about adapting your strategy — be it higher education, government re-training, or developing a new area of expertise — to a field that is projected to grow.

    To help you with your planning, we peeked into our “crystal ball” (actually, government projections) to share the latest statistics for the industries growing the most, and the occupations that will be adding the largest amount of workers, now through 2018.

    The Bureau of Labor Statistics recently published its 2010-11 edition of  the Occupational Outlook Handbook, a report on occupations and employment growth trends that is updated every two years. This particular update covers 2008-2018 — meaning it has data through the end of 2008, and projects out to 2018. This is notable because it does cover one full year of the downturn (2008), which began in December 2007. Nationwide, employment is projected to increase by 15.3 million (approximately 10%) over the decade between 2008 and 2018, and the OOH describes exactly where the growth will be. Here is the OOH’s list of the 20 “fastest-growing” professions through 2018, as measured by percentage of growth.

    1. Biomedical engineers: Slated to add 11,600 jobs, a 72% increase
    2. Network systems and data communication analysts: Will add 155,800 jobs, a 53% increase
    3. Home health aides: Set to add 460,900 jobs, an increase of 50%
    4. Personal and home care aides: Will grow by 375,800 openings, or 46%
    5. Financial examiners: Slated to add 11,100 jobs, an increase of 41%
    6. Medical scientists, except epidemiologists: 44,200 jobs will be added, a 40% growth rate
    7. Physician assistants: This field will add 29,200 jobs, growing by 39%
    8. Skin care specialists: Set to add 14,700 positions, growing by 38%
    9. Biochemists and biophysicists: Will grow by 8,700 positions, or 37%
    10. Athletic trainers: Set to add 6,000 jobs, a gain of 37%
    11. Physical therapist aides: 16,700 jobs will be added, a gain of 36%
    12. Dental hygienists: The workforce will add 62,900 jobs, an increase of 36%
    13. Veterinary technologists and technicians:  Slated to add 28,500 jobs, a 36% increase
    14. Dental assistants: Will be adding 105,600 jobs, growing by 36%
    15. Computer software engineers, applications: Set to add 175,100 jobs, a growth rate of 34%
    16. Medical assistants: Will grow by 163,900 personnel, an increase of 34%
    17. Physical therapist assistants: 21,200 jobs will be added, growing by 33%
    18. Veterinarians: Will add 19,700 jobs, an increase of 33%
    19. Self-enrichment education teachers: Slated to add 81,300 positions, an increase of 32%
    20. Compliance officers, except agriculture, construction, health and safety, and transportation: Will add 80,800 jobs, growing by 31%

    The first thing to note about this list is that a smaller industry can show an explosive rate of growth, yet still add fewer jobs in total than a huge industry that is growing more slowly. This is shown by the top occupation, biomedical engineer, which is going up steeply (72%!), but in spite of this is still only adding one job for every 39 added of the #3 job, home health assistant.

    Examining the above list, here are some big trends I observe in the fastest-growing industries:

    Biological sciences: In the Top 20, we see a high demand for biomedical engineers (#1) and biochemists and biophysicists ( #9), which reflects medicine’s growing interest in genetic research and biologic drugs. If you are inclined toward the sciences, biology would be a strategic area to explore.

    IT: Don’t overlook the second-fastest-growing job, network systems and data communication analysts, which is set to add more than 150,000 new jobs, while computer software engineers, applications, #15, is adding another 175,000. Together, this is 325,000 jobs, so people who can run networks and write software will definitely continue to be needed.

    Health assistance: Home health aide is #3, while personal and home care aides are right behind at #4. It makes sense: our increasingly aging population has an independent spirit, values their health, and would like help with it at home rather than at an institution. Physician assistants (#7), dental hygienists (#12), dental assistants (#14) also reflect these demographics, plus increased access to and demand for medical and dental services. Could you grow a career around this?

    Veterinary sciences: The pet is of ever-increasing importance in the U.S.: people devote more of their money to a pet’s needs than before, and rates of pet ownership are up. So it’s not surprising to see veterinarians at #18 and veterinary technologists and technicians at #13. If you love animals, veterinary medicine may be the path for you.

    Those were the occupations with steep growth. If you’re more interested in which occupations will be adding the most jobs in terms of sheer numbers, the following list (also from the new edition of the Occupational Outlook Handbook) delivers that. Here are the 20 occupations that will be adding the most new jobs, in individual openings:

    1. Registered nurses (581,500)
    2. Home health aides (460,900)
    3. Customer service representatives (399,500)
    4. Combined food preparation and serving workers, including fast food (394,300)
    5. Personal and home care aides (375,800)
    6. Retail salespersons (374,700)
    7. Office clerks, general (358,700)
    8. Accountants and auditors (279,400)
    9. Nursing aides, orderlies, and attendants (276,000)
    10. Postsecondary teachers (256,900)
    11. Construction laborers (255,900)
    12. Elementary school teachers, except special education (244,200)
    13. Truck drivers, heavy and tractor-trailer (232,900)
    14. Landscaping and groundskeeping workers (217,100)
    15. Bookkeeping, accounting, and auditing clerks (212,400)
    16. Executive secretaries and administrative assistants (204,400)
    17. Management analysts (178,300)
    18. Computer software engineers, applications (175,100)
    19. Receptionists and information clerks (172,900)
    20. Carpenters (165,400)

    Observations on the list of occupations that are growing the most:

    Healthcare: The need for registered nurses is #1. Although they didn’t make the Top 20, you should know that licensed practical and licensed vocational nurses came in at #24 on the list, and physicians and surgeons ranked #28. Being a doctor or nurse has always been an in-demand profession, and the demand will continue.

    Services: The service sector is adding millions of jobs in the coming eight years. A large portion of them are adjacent to healthcare; home health aides are #2, while nursing aides, orderlies, and attendants is #9, and personal and home care aides is #5. Other growth areas in service are food preparation and landscaping.

    Construction and carpentry: Good news! Building is projected to come back from its current slump, making construction laborer #11 on this list, and carpenter #20.

    For more planning resources, be sure to visit the OOH website. There, you can read up on hundreds of jobs. For each job, you will find descriptions of the duties and working conditions, the skills and experience needed, projected earnings, and even information on the job in your region. It is a valuable resource for imagining, planning, and implementing your successful career transition.

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    An year of Twittering & GreenActionDay.org, it is time to integrate and share the views that will be greener in days

    February 22nd, 2010 · No Comments

    As blogoshere is going  through a major shift,  I looked at twitter.com and greenactionday.org to build a methodology driven system (alpha)  that is more integrated, more interactive and last but not the least more action packed towards building a green life style. A greener world run by green technologies are more sustainable and will correct our mistakes for a safer and more beautiful planet in the future.

    It was while twittering, I  got  the answer to the long pending, long puzzling question - how is the universe run?

    And the answer lies in - this universe is run by an integrated methodology that binds all matter  through a system that is eternally working to take all matter and mankind to a higher level of consciousness -  that can take hundreds, thousands or millions++ years.  Green Technologies are more conformative with this methodology. So green technologies will become the founding system of human thought, technology and development in future.

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    When stealing is good for all of us, freely steal energy from the Sun and save energy costs

    February 18th, 2010 · No Comments

    God Krushna stole butter as a kid, now you can steal energy for making this world as green as it was in the days of Krushna when he played his flute on the banks of Yamuna River.

    If you believe in long term investments, here are the facts that will encourage you to  harness solar energy and be proud of helping the planet Go Green

    Solar panels can harness the reservoir of energy of the sun to some other type of energy. Generally the power that results will be available in the form of heat (to heat a building for example) or electricity which can be used to power anything from a radio to a complete business.

    In this article we are going to talk about the bigger residential and industrial panels which are designed to provide power for the  home or business, where these panels are regularly placed on the top of the home or in close proximity to the home if space permits. We are also going to focus on the type of panels that generate electricity known collectively as Photovoltaic panels.

    Solar panels are a terrific way to cut energy costs and to reduce your carbon emissions, and to become more self-sufficient. They are now becoming extremely popular in urban areas where alternative energy advocates and law makers are creating incentives for this friendly and quiet alternative energy source. The state of Colorado, for example, has been offering massive rebates on the up-front cost in acquiring and implementing a residential solar system.

    After the panels are installed, energy from the system will be used to energize the house, or, when energy is being made in excess of demand, diverted for use on the grid, where it is purchased back by the electrical power company. There may be times when you are actually making income from your panels. With rebates factored into the initial cost it will generally take from seventeen to twenty-four years to get back the initial expense, at which time you will essentially be generating power from the sun at no cost.

    One little-known fact, however, is that solar panels are initially contributory to greenhouse emissions because it takes power to manufacture a solar panel, that this energy is very often fossil-based, and front-end loaded, and that therefore there is a time period during which the solar panel has actually added to carbon emissions rather than detracted from them. Until such time as the solar panel has produced energy equivalent to the energy used to manufacture it (its fossil-emission payback period) it is actually a contributor to greenhouse gas emissions. This fossil-emission payback period is generally considered to be five to ten years.

    Low power solar panels are normally available in 12 v or 14 v configurations, while high power  panels are available in 24 volt. As solar panels are DC, you may normally need a power inverter that changes it from low-voltage as Direct Current to another-voltage Alternating Current to change it to be compatible with the voltage and type that feeds both the home and the grid.

    Conventional solar panels are constructed using twin sheets of semiconducting silicon, combined with phosphorus and boron atoms. Amorphous silicon solar cells are a highly powerful, emerging array of photovoltaics that differ in output, structure, and manufacture than traditional photovoltaics that use crystalline silicon. The H-AS solar panels are produced in the same way, but they are made just 1 micrometer in depth by laying down polymorphous silicon at very high pressures and temperatures.

    Solar panels are normally maintenance free and many manufacturers will supply a guarantee of electrical output often for as long as 20 years.

    Solar panels are installed on whichever side of your house that gets the maximum solar exposure. In locales south of the equator this would be the north-facing aspect, and in locales north of the equator its the south-facing aspect.

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