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iGoogle new feature allow users to add new stuff from third parties. There are plenty of games, Youtube addon. Generally data from third party come from a .xml .You just have add this gadgets to your iGoogle page .If you are a webmaster and wanted to build your own gadgets Learn more about Googlei API .You can get started about google gadgets at http://www.google.com/apis/gadgets/gs.html#Hello_World . After you build your gadget .xml file Submit at http://www.google.com/ig/submit. Users will just add your gadget and even able to know regular updates. I have seen many users have added Google adsense code to increase their earning.

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