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| Boomer women have the purchasing power and are the decision makers in 80 percent of important purchases. They are sophisticated trend leaders shaping the new future trends in luxury products and services. The book discovers the real-world knowledge in ways that luxury marketers can apply to the challenge of growing their respective businesses, revenues and loyalty of one of the most influential communities in today’s marketplace. This is a must-read for every marketeer in the luxury goods marketplace. |
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