Many businesses are using blogs as a supplement to traditional cusomer support systems. Blogs are proving to be a useful toll for interactions between technical support staff and customers.
Blogs allow to build text, audio and video content that is use by customer service staff to keep the content updated and also distribute the content quickly and efficiently.
One of the first companies to use blogs for customer services was Macromedia when they provided customer support after launching a new version 5 years back. The bloggers were answering users questions and also showed how to take advantage of the software’s new features.
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