What is Digital Marketing?

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November 25th, 2007 · 1 Comment

eMarketing & Digital Marketing are terms used for online marketing.

Digital Marketing uses online channels (web, email, Affiliate & JV programs, online databases, and now mobile phones & digital TV).

Just like offline marketing, digital marketing contributes to marketing efforts of a company and looks at customer acquisition and retention for business growth and higher profits.

Digital Marketing uses online resources to improve customer profiles and then use targeted communications and online channels to deliver products & services.

Digital Technologies alone cannot build successful marketing campaigns. It is the quality of maintaining good relationship and better services that improves business returns.

Better knowledge of customer preferences & behaviour must result in higher returns to make digital marketing a successful marketing channel.

Digital Marketing cannot be effective in isolation and can give better returns when used with other communication channels such as phones, direct mail, face-to-face and video conferencing.

In short, online channels should be used to support the buying process from pre-sales to sales & to post sales while continuously improving customer relationships, customer services and buying pattern.