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Web Visitors stay longer if they find useful rich content with easy to understand with photographs, videos in the right places for enhancing their comprehension of the subject of the post.

If a visitor is watching a video that lasts for say two minutes, how long will they stay on your site? Two minutes! Videos and podcasts have a mesmerizing effect.

The longer thay stay on the web site, the longer they are exposed to your advertisements for products and services available on your blog. The longer they see the advertisements, the more likely they are to make a purchase.

Now the fact that search engine spiders cannot ‘read’ audio and video content.

That means audio/video content is counted for search engine optimization but it will help prolong the time of visits to your website.

The fact that search engine spiders can’t ‘read’ audio and video content also eliminates the duplicate content problem. That means if you have a video from youtube.com, search engines will not treat at as duplicate.

How do I get audio and video for my blog?

You can shoot your own video or record your own audio if you the time else you can find the videos related to any topic at youtube.com & googlevideos.

There are many many sites on the internet that will happily (and freely) provide video and audio content for you. And if you want, you can brand these videos. All you have to do is download them, upload them to your site and tag them. That is what it takes to get started. Of course, after you know the readers interests you can give yourself a run of creativity to make videos on topics of interest to your readers.

Google has videos that you can use. The link is right there on the Google search page. Google purchased YouTube for a reported one point six billion dollars. I have yet to find out, how does google recover this money invested in youtube.

The variety of free videos is real big. You can find videos on almost any topic that you can imagine and very often on topics that you would never imagine.

You can find videos on topics that are related to the topic of your website or your blog that will be of interest to your visitors and when visitors are watching videos they aren’t surfing away from your site and they stay longer.

How Do I Get Podcasts For My Blog?

You will have to create podcasts yourself & it is a fairly simple process.

The word ‘podcast’ was coined by Ben Hammersley in the Guardian on February 2004. The word is derived from two words, ‘ipod’ and ‘broadcast’ but you don’t need an ipod to see a podcast or even to create a podcast.

Very simply; podcasting is a way to publish audio and video online which is done using software. The software automatically finds and downloads new broadcasts over a period of time by using RSS feeds that contain a link to the multimedia broadcast file.

You can create and publish your own audio program or video program or audio/video program and feed them to your audience who can then listen to or view them when they have time or when they desire.

With just a personal computer, software and a webcam (for doing video), anybody can create a podcast and publish it.

Audio, Video or Podcasts will increase stickyness & they generate viral effect?

The web site vistors will love them & technical jargon for this is you will increase ‘User Enhancement Optimization’ by using relevant video/audio content.

You know what SEO (Search Engine Optimization) is important, and it is possible that UEO (User Enhancement Optimization) is equally or may be even more important.

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