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Banner ads may be less popular now but today the advertising marketplace is creating a new attractive & cost effective media on the web world. 125×125 square banner ads and 90×600 sky scraper banner ads are finding a place again on many popular blogs. jvpromos.com offers one week trial ad campaign for quality products & services. jvpromos.com is a new service integrating blog promotions, RSS feed promotions, web advertising reviews. Top rated posts are also random rotated in rss feed ads on many blogs, sites & blogging networks. As more social media develops, the low cost ad campaigns will lower cost of customer acquiring and delivering better services and value to customer.

Internet ads are finding a due place in the new promotion strategies of online advertising companies.Banner ads may not be the best click getters, but they do catch eye balls and do get clicks. Today’s much lower internet ad prices are giving many businesses an affordable and effective way to spread the word and establish a online market.

In the early years of web growth as early as 1995, the click-thru rates were as high as 40 percent. As banners increased on many web sites, click-thru rates dropped to 2 percent or less inline with other media like newspapers, radio, TV.

Banner ad rates have dropped to $2 per thousand impressions. The cost per click is now in the wider scales of 5 cents to $2 or more. Today the novelty interest factor attracting new prospects to internet may have passed, there are still millions of valuable & interested prospects to be found online. This is the best opportunity for small and medium-sized businesses to reach new markets using internet advertising with banner ads and text link ads.

The Internet ad industry is looking at blog ads & video ads as the new media shaping up. Blog ads appearing in the content attract targeted traffic, resulting in higher conversion rates. This has been proved by polls conducted by market research companies for ads on blogs.

In order to increase the response rates of web advertising, web experts are now advising their clients to focus on the quality of offer and the clarity of the ad message as thet remain major factors in getting results.

Here are the ways to make sure your ads get attention, generate clicks & better conversions.

Your internet ads should create interest with a prompt to take action.
Putting “Click here” prompt always works and increases response.

Use words that generate interest and create emotion. Free
and Special Offers are favorites and work better. Start each messagae line with
an action word like Buy, Save, Profit. These words act like prompt catalysts resulting in better response.

Build a clear emphasis on the primary benefit of the product or service. Do not over emphasise on product’s features. Talk about a feature and how it benefits the user.
The free cell phone with a call plan saves money on mobile phone & offering lower call rates.

Set up campaigns with animated banners, video ads and compare the response with static ads. Animated banners & video ads have better coneversion rate in most situations.

Before you invest in online ad campaigns, it is worth testing your ads on a 30 day trial run. Make sure that you have access to reliable statistics on ad impressions and how many clicked on the ad to reach your offer or web site.The server logs on the web site also provides information regarding hits and where they are coming from.

Pay close attention to the web page visitors are taken to after they click on your banner ad. Make sure users can find information about the offer easily and in the first paragraph of the landing page. Make a special page to relate to banner ad message and giving enough information on how to buy, how to contact you and what your product or service costs or rate cards. As broadband Internet connection spread, big banners, multi-media ads, video ads and flash banners with high visual appeal and attraction will increase the response rates of internet advertising.

Low ad prices on the internet are a good opportunity to promote your product or service offers or create a brand in the online marketplace.

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