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Marketing and marketing media are changing with increasing focus on Customer, costs, convenience & communications.

Marketing started as a subject of marketing. Early marketing focussed mainly on distribution channels using advertising & personal selling as the main media for reaching customers. Distribution channels also played a big role in promoting the products.
Marketing was synonymous with selling.

As marketing concepts matured and widened to focus on 4Ps - Product, price, place & promotions were the prime factors for developing marketing campaigns & marketing strategies.

With the growth of internet and converging technologies, marketing is now focussing on 4Cs, Customer, costs, convenience & communications

As more informawtion is available about customer preferences, new ideas and concepts are shifting to strategic thinking, market segmentation, & positioning with target marketing.

The dynamics of marketing strategies is again undergoing a change, driven by new ideas, better value & service to the customer in global, b2b, b2c markets.

In the new scenaio, the share of the old media like TV, Radio & print media is seeing a decline as new medias of mobile marketing, video blogging, podcasting, on demand video is increasing. The new media popularity is mainly dependent on the customer Convenience where the customer can view content at the time of his choice and any palce he chooses.

In short, marketing is embracing the 4Cs in the new global market scenario and every business needs to understand the ground work that needs to be done to implement the new marketing strategies that involve one or more new media like mobile marketing, blog marketing, search engine marketing, podcasting & mobile internet content.

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